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¡¡¡¡Have you ever been to an anime convention?
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¡¡¡¡This July and August, Shanghai International Animation Month is in full swing, bringing together three major expos¡ªCCG EXPO, Bilibili World, and ChinaJoy¡ªfor the first-ever joint collaboration in the city.
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¡¡¡¡Let¡¯s dive into the vibrant ¡°2D¡± world and feel the unique anime vibe of Shanghai, the Anime City!
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¡¡¡¡Crowd-Packed Conventions
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¡¡¡¡In fan culture, ¡°2D¡± (¶þ´ÎÔª) refers to ACGN¡ªanime, comics, games, and light novels¡ªand the communities built around them. Events focused on this culture are known as anime conventions.
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¡¡¡¡From July 11 to 13, one of the largest in-person anime events, Bilibili World, took place at the National Exhibition and Convention Center in Shanghai. Over those three days, Shanghai¡¯s National Exhibition and Convention Center was absolutely packed with crowds.
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¡¡¡¡So, what exactly draws thousands of ACGN fans from across the country to these conventions?
¡¡¡¡¹È×Ó Goods
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¡¡¡¡In the anime world, the term ¡°guzi (¹È×Ó)¡± is a playful phonetic twist on ¡°goods,¡± referring to merchandise such as badges, keychains, acrylic stands, and more¡ªoften inspired by beloved characters and series.
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¡¡¡¡At the convention, major exhibitors showcased a dazzling array of exclusive products, including many event-limited or debut items that fans could only find at the show¡£
¡¡¡¡Í¬ÈË Doujin
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¡¡¡¡One cornerstone of ACGN fandom is doujin¡ªfan-made creations inspired by existing series. When fans design and produce their own merchandise, it¡¯s affectionately called doujin guzi¡£
¡¡¡¡Cosplay
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¡¡¡¡Cosplay¡ªshort for ¡°costume play¡±¡ªbrings fictional characters into the real world through elaborate costumes and performances. Those who do so are known as cosplayers or cosers.
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¡¡¡¡At the event, you¡¯ll find countless cosplayers dressed as iconic characters. If you spot your favorite character, don¡¯t be shy¡ªstrike up a conversation or snap a photo together!
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¡¡¡¡Beyond merchandise and cosplay, anime conventions in Shanghai offer a full program of live events, including autograph sessions, stage performances, game demos, and more. With so much to explore, it¡¯s nearly impossible to see everything in just one day!
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¡¡¡¡Can¡¯t Get Enough?
¡¡¡¡Follow the ¡°Anime Trail¡±
¡¡¡¡Across Shanghai
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¡¡¡¡While conventions are temporary festivals for anime fans, the ¡°2D density¡± of Shanghai doesn¡¯t fade once they end. In the heart of this bustling metropolis, several shopping malls have become popular anime and otaku hotspots. Let¡¯s explore some top fan-favorite destinations:
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¡¡¡¡/ Dimei Shopping Center
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¡¡¡¡Hidden beneath People¡¯s Square in Huangpu District, this underground mall is a haven for anime and alt-fashion lovers, filled with merchandise shops and subculture boutiques.
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¡¡¡¡/ Bailian ZX Chuangquchang
¡¡¡¡(Creative Mall)
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¡¡¡¡Located on the bustling Nanjing East Road pedestrian street, Bailian ZX is wrapped inside and out in anime energy¡ªfrom giant LED screens to themed stores and specialty merch.
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¡¡¡¡Bailian ZX Zaohquchang, opened in Wujiaochang, offering fans in Yangpu District a new hotspot to explore.
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¡¡¡¡/ Joy City, Jing¡¯an
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¡¡¡¡This shopping mall in Jing¡¯an District is known for its frequent brand collaborations and pop-up events, many of which are anime or game-themed. A visit here can feel like stepping into an alternate dimension!
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¡¡¡¡Just how fun is it? You¡¯ll have to come and find out for yourself.
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